What Is SEO, And Why is SEO important for Business?
Search Engine Optimisation (SEO) is considered one of the crucial parts of the digital marketing process. With digitization, every business strives to be on top of search engine result pages (SERPs). That’s why Google prioritizes ranking those optimized websites according to its guidelines. You might ask what SEO in digital marketing is and why SEO important for you business business. You need a good SEO service if your business needs help to get a higher rank on SERP.
Research conducted by Bright Edge shows that 53.3% of overall website traffic comes from organic searches. So, what is SEO, and how does it work? Simply put, it is optimizing the website for search engines to rank at the top position in SERPs.
SEO aims to understand what users search for online so that brands can create content that resonates with their audience. Search Engine Optimisation is also responsible for indexing web pages and building the authority of websites.
How does it work? Below is a simple explanation of it.
How Do SEO Services Work For Businesses?
As you know what SEO is, it is easy to understand how it works. The SEO process involves various aspects that need expert knowledge. Only some business owners have the skills or expertise to rank the website in SERPs. Here SEO services come into play that handles all the SEO activities for the business. The Digital Marketing Agencies can provide the service per the business’s needs.
An SEO expert performs a website’s On-Page, OFF-Page, and technical SEO. They implement the latest practices that follow Google guidelines. The whole process of SEO needs at least three months to show the results on the website. It breaks into the following phases;
- Website Analysis (content audit, speed, traffic, keyword targeting, indexing, broken links, sitemap, etc.)
- Keyword Analysis (local keywords, consider traffic potential, high business potential, low ranking difficulty, etc.)
- Location Demographics (Local business listing, yellow pages, etc.)
- Content Strategy (foundation content, FAQ content, authoritative content, UI content, etc.)
- Link Building (internal linking, guest linking, backlinking from high authority websites)
Different Types Of SEO
Google keeps rolling out new algorithms for SEO from time to time. In the last update, released in December 2022, Google emphasized link spamming, which is now easily detected by its automated system. How do you roll out the right SEO strategy for your business?
SEO is a broad term and consists of On-Page, OFF-Page, Technical, and Local aspects of any website. To understand it, we have to dig deep into its different types. Various types of SEO are as follows:
1 On-Page SEO
On-Page SEO involves all the activities that are performed on the website. It optimizes the web pages regarding content, HTML tags, URLs, etc. On-page SEO primarily aims to improve SERP ranking and generate traffic.
2 OFF-Page SEO
Off-page SEO is the second most critical factor when searching for ‘what is SEO.’ It includes all the activities performed outside the website to increase its ranking. It includes building high-quality backlinks through commenting, forum posting, guest posting, social link building, bookmarking, etc. In simple terms, off-page SEO aims to get links from high-authority websites, provides signals to search engines, and builds credibility.
3 Technical SEO
Technical SEO involves the activities that help bots to crawl and index web pages. During this process, experts work on making the website mobile-friendly by fixing all the technical issues. It also includes the on-site audit and submitting the XML site map so bots can easily reach your website.
4 Local SEO
As the name suggests, local SEO primarily focuses on optimizing websites for local search queries in a specific geographical location. For example, You search for “Best restaurant in Mumbai.” When Google receives this query, it tries to understand the search intent behind it. Since you are looking for a restaurant in Mumbai, Google will show you the restaurant available in Mumbai city.
However, the ranking of the restaurant’s website also depends on how well their local SEO performed. So, you are a business operating in a particular city or region. In that case, you must work on local SEO techniques, including city-specific landing pages, FAQ pages, Google My Business Listing, etc.
Reasons Why is SEO important for business?
Every business needs to use the power of SEO to increase visibility for the industry in front of potential customers. According to the data from Think With Google, 39% of online customers are influenced by relevant search results. If you need to learn what SEO is and Why is SEO important for business?, see the following reasons.
1 SEO Brings The Organic Traffic
Getting organic traffic is challenging in a world where paid advertising is used to buy customers. However, SEO is one of the easiest ways to get organic traffic without investing large amounts of money. So if you are still wondering what SEO is, understand in simple terms that it brings you business in the evolving digital age.
2 SEO Builds Credibility
Building authority in front of Google and customers has become more challenging than ever. Most new businesses only aim for fast profits and scam innocent customers in the name of high discounts. A good SEO builds credibility by consistently showing customers relevant content and telling Google why your business should appear in SERPs.
3 SEO Creates Great User Experience
An excellent user experience ultimately brings new customers, so providing a fast and convenient user experience is essential. When you have good knowledge of SEO, you can work on various technical aspects of a website so that it can load in a few seconds. As a result, users spend more time on your website and convert into buyers.
Things To Look for Before Hiring The SEO Service Provider
Now that you that why is SEO important to business ,there is no doubt that SEO is a complex process and needs expert assistance. You may need help to do it. You can easily hire an SEO service provider to get the SEO of your business website done. However, it can be cumbersome for you to find an expert that can exceed your expectations.
1 Experience Of SEO Service Provider
The primary thing you need to check is the total working experience of an SEO service provider. You can quickly check this by visiting an SEO agency or an expert’s website on google. The best way to prevent this is to search their website name and see which position it ranks. After that, get an idea of SEO and its service providers.
2 Cost of Service
Another aspect to look at before hiring an SEO service provider is the cost of their service. Always check the service package offered by the SEO agencies. Since every agency charges based on the type of project, you can request a quote or book an appointment to discuss your project’s needs.
3 Check SEO Awards and Certifications
The last thing you need to look at is the SEO awards and certifications won by the agency or expert. It shows their expertise in the SEO field and brings positive results for your business.
SEO is the most effective marketing process that increases online visibility. Orion Labs is a digital marketing agency that knows why is seo important for business provides SEO services for businesses of different sizes. Our experts have in-depth knowledge of the latest SEO trends that bring a higher ranking in SERPs. We also offer services like Social Media Marketing Services, PPC services, web designing, and development services . To discuss your project needs, get in touch with us now.