Importance of Social Media Marketing For Business?
Social media platforms are the goldmine for businesses to reach their potential customers.
A recent report by Statista states that social media marketing (SMM) generated $226 billion in revenue for businesses in 2022. This figure is expected to grow up to $385 billion in 2027. Are there 4.48 billion monthly active users on social media? The best time to do something is to take your brand’s message or products in front of them.
Today, almost every business uses the power of social media marketing to engage, convey the brand’s message, and ultimately sell its products or services. So, why should your business be deprived of this type of social marketing? Learn the importance of SMM and ways to create a killer strategy for your business.
Importance Of Social Media Marketing For Business
The mind-blowing fact about Social media is that it has nearly 55.6% of the global population. According to the information shared by Personalisation, every 6.4 seconds, a new social media account is created. So, there are unlimited possibilities for businesses to become part of this digital revolution.
The best way to achieve it is through social media marketing. Simply put, it is a form of digital marketing that uses social media tools to promote a business’s products or services. It is a strategic process that social media marketers usually perform. The importance of SMM for businesses is as follows:
1 Increase Your Brand’s Visibility Online
In the digital world, people trust the brand that shows up and understands their pain points. An article by Forbes states that an internet user spends 6-7 hours daily on social media. On the other hand, Statista revealed that 91.9% of businesses use social media advertising to reach their future goals. The right SMM strategy helps you reach the customer and increases your brand’s visibility online.
2 Builds Your Customer Base
Every business has a goal to have a large customer base. Ultimately, it decides any business’s success, whether online or offline. However, it is only easy to establish it with the right marketing strategy. Social media is one of the trusted ways to convey your brand’s ideas in front of the right people. When you do it correctly with the help of a social media expert, it builds your customer base that lasts longer.
3 Promote Your Products Or Services
Once you have a good customer base on social media platforms, it is easier for you to promote your products or services. Every business aims to reach its goal in the least possible time, and social media advertising allows you to use various advertising tools to promote your offers with minimal investment. Most importantly, the analytical tool provides detailed insights into your followers, including their age, geographical location, interests, etc.
4 Drives Traffic To Your Business Website
Whatever activity you perform on the social media pages will ultimately show results on your business website. Social media marketing drives tons of website traffic through the link of ad copy, landing pages, or blog posts. The goal of your social media marketing campaigns can easily be measured in the form of new subscribers. So, social media channels boost website traffic.
5 Generate Leads For Your Business
One of the underrated benefits of using social media marketing is that it generates new leads for a business. Many social media platforms like Instagram, Twitter, and Pinterest allow you to insert the link in your bio. However, Facebook will enable you to add a button for an appointment or call in your bio. Furthermore, you can also use Pay Per Click(PPC) advertising to generate leads for your business.
How Can A Successful Social Media Marketing Strategy Be Created?
There is no doubt that the success of social media marketing largely depends on the type of strategy. As a business, it’s your responsibility to understand your prospects’ needs and pain points. Based on that, you can create a plan it helps you achieve your business goals and solve your prospect’s problems.
To aid the process, you can also take the help of a social media agency. Here are a few points you need to keep in mind while creating an SMM strategy:
1 Set Your Business Goals
Your business goals are the first thing you must remember while creating a social media marketing strategy. Ask yourself what you plan to achieve with social media in the next six months. After that, identify the key performance indicators (KPIs) to measure the success of your future campaigns. Some social media metrics to keep in mind are content’s reach, engagements, likes & shares.
2 Identify Your Target Audience
You can’t promote your products or services to everyone on social media. While creating the strategy for social media marketing, research the target audience. Learn about their significant problems, way of talking, and fear. After knowing this, you can create content that resonates with the audience. If your research is up to mark, these audiences might become your future customers.
3 Choose An Ideal Social Media Channel
Only some social media channels work perfectly for some businesses. Identifying the network where the target audience spends most of their time is vital. It might be Facebook, Instagram, Twitter, or Pinterest. Conduct in-depth research about the audience insights and learn about the most-used social media platform.
Why do you want to Hire a Social Media Marketing Expert?
Social media marketing is a proven way to promote products or services online. On the other hand, only some have expertise in using social media platforms for marketing. Hiring a social media agency is best if you need more confidence in your marketing skills. Some of the reasons for hiring an SMM expert are as follows:
Saves Your Time
Handling multiple social media accounts can take time and effort. Time is the most important asset for business owners. Hiring a social media marketing agency or expert saves you time. You can utilize this time to handle other aspects of your business.
You might be good at managing business operations but need help managing multiple social media accounts for business. Taking social media marketing services brings expertise, and an SMM expert might introduce out-of-the-box ideas that can help you build long-lasting relationships with prospects.
Facilitate In Achieving Business Goals
Every business has different goals they want to achieve at a specific time. Whether it is sales, retention of customers, or increasing brand awareness, social media marketing experts have covered you. They have different SMM strategies that bring results in minimal investment.
Are you ready to reach your future customers on social media? Orion Labs is a digital marketing agency that provides businesses with result-oriented social media marketing services. We have an experienced team of SMM experts that helps you create connections with your future customers. Our other Digital Marketing services include SEO service, Web Designing & Development Services, and Pay Per Click Services (PPC) . Get in touch with us let’s discuss your project’s requirements.