10 Best Social Media Marketing Strategies For Businesses
Social media platforms are the fastest-growing network that provides advertising opportunities to businesses. With billions of monthly active users, social media platforms like Facebook, YouTube, and Instagram offer an extra edge to companies in the digital world. Statista states, “Social Media ad spend stood at $132 billion in 2022, expected to grow to $200 billion by 2024.” With the rising demand for influencers, we must recognize the importance of social media influencer marketing, which grows and generates a large amount of revenue. This post will share the ten social media marketing strategies for businesses.
Why Are Social Media Marketing Strategies Important For Business?
Using social media channels to bring customers can be challenging for any business. Social media platforms like Facebook, Instagram, Pinterest, Snapchat, Twitter, and LinkedIn have ample monthly active users. Whether you are in B2B, B2C, or D2C business, each social media platform provides immense opportunities for social media influencer marketing to connect with the target audience online.
The buying process of people on social platforms is quite different from e-commerce or business websites. It would help if you had a proven social media marketing strategy to convert these people into your future customers. According to the Search Engine Journal, the following are the monthly active users on various social media platforms:
- Facebook: 2.89 Billion
- Instagram: 1.39 Billion
- Twitter: 463 Million
- LinkedIn: 800 Million
- Pinterest: 454 Million
- Snapchat: 538 Million
- YouTube: 2.29 Billion
- Telegram: 550 Million
- TikTok: 1 Billion
10 Proven Social Media Marketing Strategies For Businesses
In the digital era, where everyone uses social media channels, some businesses still need help to reach their target audience. The biggest reason is the need for more social media marketing strategies. It is considered one of the effective ways to get a large audience by using a network of influencers. In addition, it is crucial to have a different strategy for influencer marketing on other social media channels like Facebook, Instagram, and Twitter. Here are the proven social media marketing strategies for businesses:
1 Perform Social Media Audit
The primary Social media marketing strategy that every business should follow is the social media audit. Before creating the strategies for social media influencer marketing, check which content has performed best for you in the past. Once you have the list of content that brings higher engagement, reach, and leads, consider creating your social media marketing strategies around it, your next goal should be making such content for future social media campaigns.
2 Create Personalised Content
Content is the easiest way to get in front of your target audience. However, only some businesses can create content that matches the vibes of their prospects. Instead of creating promotional content, focus on informational content in the beginning. Start creating personalized content that includes human touch.
3 Bring Diversity Into Your Content
Only stick with content for some social media channels. Check the widely used content like videos, reels, and live video streaming and create your social media strategy around it. You can also use various tools to analyze the range used by your top competitors. Be unique and creative and think out of the box while creating the social media strategy.
4 Use Social Media Advertising
Take your social media influencer marketing strategy to the next level by adapting social media advertising. HootSuite states, “Social media ads contributed to the total $134 billion revenue for the business in 2022.” Consider using social media ads if your business has a reasonable advertising budget. However, you may need a social media expert who creates and optimizes the campaigns on different social media channels.
5 Use Social Media Influencer Marketing
You may notice that celebrities promote a particular brand’s product on social media handles. This process is widely known as social media influencer marketing, which lets businesses collaborate with stars for products or service promotions. It is part of the social media marketing strategy that increases the brand’s awareness and facilitates sales.
According to Influencer Marketing Hub, the market size of the social media influencer marketing industry was $16.4 billion at the end of 2022. The figure will continue to grow in the upcoming years. Here’s how you can use social media influencer marketing:
- Choose the right influencer
- Check their social media following and type of audience
- Create an influencer marketing campaign
- Ask them to promote a product or service while tagging your company
- Measure the results of the campaign
6 Try Micro-Influencer Marketing
If you don’t need more money than a famous influencer, consider adding micro-influencer marketing to your strategy. The advantage of using this type of social media influencer marketing is that it helps you target local customers. These local influencers have a decent fan following in a particular geographical location. This SMM strategy comes within budget and brings an excellent Return On Investment(ROI) for businesses.
7 Use ChatBots for Social Media Channels
You may not be able to answer a customer’s query online sometimes, ‘s why it is best to use ChatBots that can start the conversation and resolve the fundamental doubts of your target audience. It is vital to remember that ChatBots uses Artificial Intelligence(AI) to solve queries. You shouldn’t rely solely on ChatBots and try to interact with the customers personally.
8 Start Customer Loyalty Program
Customer loyalty programs are one of the easiest ways to bring in new customers for the business. Implementing this strategy with social media influencer marketing allows you to connect with potential buyers of your products or services. Choose your best-performing social media network and introduce the customer loyalty program there. You can start rewarding your loyal customers and encourage them to share loyalty programs with their friends and family members.
9 Use Augmented Reality(AR)
In digital marketing, we need to be recognized and Virtual Reality(VR) to enhance how customers see the products. Biggest brands like Apple, Nike, Louis Vuitton, Versace, etc., use AR to improve their customers’ experience. Invest in various social media tools to let customers explore different products online when you plan a social media marketing strategy.
10 Focus On Creating Community
If your business aims to use social media as a marketing tool, then focus on creating an online community. This social media marketing strategy focuses on bringing potential customers organically. However, it takes time to show the results, but it is also considered one of the effective ways to grow social media business pages. You can also use social media experts’ help to create a detailed plan for expanding the community.
Social media is the fastest-growing and underrated marketing channel for businesses. In recent years, social media influencer marketing has overgrown and generated billions of dollars in revenue for businesses of all sizes. Analyzing and using the latest trends like AI, VR, and influencer marketing is essential to support your business marketing goals.
Orion Labs is a renowned digital marketing services agency providing businesses with social media marketing services. Our experienced team conducts the market analysis and prepares the social media strategy that brings high ROI. For more info, connect with us now!